How Many Labels Should I Buy?

Label Image PGC

Will I get a better price if I buy a higher quantity?

We are asked this a lot for obvious reasons. The answer depends on the following:

  • Type of material: If ordering aluminum nameplates, your best bet is to maximize a sheet of material. So the more plates we can fit on a 10″ x 12″ or 12″ x 20″ sheet, the lower your price. For non-metal materials like vinyl and polyester, our printable area is about 12″ wide (length doesn’t matter).
  • Method of attachment: This is probably the most important consideration when deciding on quantity to order. We recommend 6 months to 1 year’s worth estimated usage if the labels have adhesive. You don’t want adhesive-backed labels sitting on a shelf longer than a year. You want to know that the labels will stick to your surface and stay there once applied. If riveting on anodized aluminum nameplates, order as many as you like. They will last forever on a shelf!
  • Size of label: With our production processes, the larger the label, the less need to order more to get a good price. If we are maximizing the yield on the material, order only what you need. If your labels are tiny, it may be wise to order 50 instead of 10, for example.
  • Overall cost of order: Just because you might get a better bang for your buck ordering a higher quantity doesn’t mean you should. Take a look at your estimated usage and the total cost of the order. The total expenditure will be less if you order only what you need than if you order more. So if you’ll end up throwing extra labels away, why pay for them in the first place.

We are happy to provide guidance at the time of your quote request. We only “sell” you what you need. We will never entice you to increase a quantity unless it makes economic sense for you to do so.

Durable nameplates and labels should not be viewed in the same light as purchasing paper business cards or throw-away address labels. In those cases, printers would rather run thousands than hundreds once their machines are set-up.

The best value is a nameplate or label that meets the durability needs of your environment. After all, if the labels don’t last, then you know you’ve wasted your money!

Need advice? Use our helpful “Label Wizard” on our website or contact us for personalized attention you can count on to make the right decision.

If we can be of assistance, please let us know!

Susan Willens

Warnings about “Durable” Labeling

Be careful about choosing a label for your product just because it’s referenced as “durable”.

Durable labels are only as durable as their weakest link. In other words, you may purchase an indestructible label with an adhesive on the rear side that doesn’t stick well to your product. So what good is it to have a label made of steel that falls off?!  Or a label that won’t come off but the image is….well…it was there when you put the label on!

One of the most common questions I am asked is, “Can you quote me the strongest adhesive?” Once again, if I answered “yes” without probing further, I would be doing a disservice to my customer. There is not one adhesive that is the strongest. It depends on what you’re sticking to.  An adhesive that’s great in high heat might be terrible sticking to powder coated surfaces.

You can save money by honing in on labels that meet your needs but don’t exceed them. For example, you may need an indoor label that is very resistant to abrasion. You may not require an adhesive that resists rainstorms.

If you keep in mind these 3 key variables and communicate this information to us, we can gear our recommendations to insure you really do purchase a durable label that will perform as you expect.

  1. Environmental conditions
  2. Surface
  3. Expectations of performance

A truly durable label is created with a stable imaging method and on a suitable material for your specific application.

If we can be of assistance, please let us know!

Susan Willens

Welcome to the Photo-Graphics Co. Blog!

pgc logo pngWe are thrilled to be able to communicate, update and inform our valuable customers through the Photo-Graphics Co., Inc. blog!

I’m Susan Willens, owner of the company for over 25 years. The label industry has changed a lot over the years with technological advances that have allowed us to remain specialized in durable, short runs. When I took over the company over a quarter a century ago there wasn’t a computer in sight.  To enlarge a font required a large camera, film and a wax roller!  (I cringe at the thought!)

I will share information on label processes and offer tips on purchasing the right label for your application.

I will introduce you to key players on our team. Our valuable associates that have made Photo-Graphics Co. what it is today.

I’m a freelance writer in my spare time so don’t be surprised to see other commentary about business, leadership, and what it takes to succeed in a small business today.

Thank you for stopping by!