Do I really need an overlaminate on my labels?

Whether you need an overlaminate on your labels used for product identification depends on the durability of the printing process
and the substrate itself.Overlaminated labels

Overlaminates are optional on all of our vinyl, polyester, and digitally printed aluminum materials. Optional should mean not always necessary and may even be overkill for many label applications.

We only stock stable, durable roll and sheet materials. All printing processes we use to image these materials can withstand abrasion, handling, weather and water. The question you have to ask is to what extent your labels will be subjected to these circumstances.

If my customer’s budget is unlimited, which is rarely the case, I side on the recommendation of ordering an overlaminate, just in case the labels will be subjected to harsh conditions not foreseen.

Here are three conditions that always justify the extra expense of an overlaminate:

  1. The labels will be outdoors for extended periods of time.
  2. The labels will be handled/touched regularly.
  3. The labels will be subject to cleaning and/or solvents due to where they are placed.
  4. The label itself needs to be thicker. (An overlaminate can add 2 to 5 mils or more to overall thickness).

If purchasing offset printed, inkjet or laser printed labels, an overlaminate is strongly recommended as a drop of water might erase your image. Not worth the risk.

It’s not so clear cut with our durable printing options. Contact us anytime for guidance as to whether we think you can get by without an overlaminate in your specific application. We are more than happy to use our thirty years of experience to help answer that question and save you money when we can.

It is our goal to sell you labels that will last, but not necessarily longer than they need to.

Until next time,

Susan Willens
Photo-Graphics Co., Inc.