Warnings about “Durable” Labeling

Be careful about choosing a label for your product just because it’s referenced as “durable”.

Durable labels are only as durable as their weakest link. In other words, you may purchase an indestructible label with an adhesive on the rear side that doesn’t stick well to your product. So what good is it to have a label made of steel that falls off?!  Or a label that won’t come off but the image is….well…it was there when you put the label on!

One of the most common questions I am asked is, “Can you quote me the strongest adhesive?” Once again, if I answered “yes” without probing further, I would be doing a disservice to my customer. There is not one adhesive that is the strongest. It depends on what you’re sticking to.  An adhesive that’s great in high heat might be terrible sticking to powder coated surfaces.

You can save money by honing in on labels that meet your needs but don’t exceed them. For example, you may need an indoor label that is very resistant to abrasion. You may not require an adhesive that resists rainstorms.

If you keep in mind these 3 key variables and communicate this information to us, we can gear our recommendations to insure you really do purchase a durable label that will perform as you expect.

  1. Environmental conditions
  2. Surface
  3. Expectations of performance

A truly durable label is created with a stable imaging method and on a suitable material for your specific application.

If we can be of assistance, please let us know!

Susan Willens